BALR. is an international luxury lifestyle brand founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream. Known for its high-end fashion, travel products and accessories for men and women, the brand has created a complete range of high-quality items that inspire to live the life of a BALR.