Superga® is the iconic footwear brand for sports and leisure time that used the innovative rubber vulcanisation technology for the first time in 1911. Such technology was employed to create footwear for the mass market.

The most popular model, 2750, has been produced since 1925: this is the first tennis shoe realized with a rubber sole. Today Superga® shoes can be fully defined as the “people’s shoes of Italy”, due to their prestige and reputation.